We are building a new online store. What aspects of an online store should we concentrate on?

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Q. We are building a new online store. What aspects of an online store should we concentrate on?

A. Ecommerce architectures and processes are extensive. Spartan Yard‘s primary points of focus are:

Shipping and Handling

Internal packaging and shipping procedures
Shipping outside the US
Choosing a carrier
Shipping costs and taxes and or tariffs
Handling returns, prepaid labels, customer communications
Shipping to military personnel

Payments

Credit card bi-directional transactions
Sales tax, federal and state also out of country specific if applicable
Refunds
Customer communications
Security
Multiple payment options
Usability issues

Shopping Carts

Usability
Discounts
Ads
Reporting on usage, dropped or dead interests, product popularity, usability
Strategic error handling

Members and or Customers

Usability
Communications and notifications
Bells and whistles
Security
Referrals
Enticements
Enhancements

Products

Display
Marketing
Ads
Detailing
Catalogs
Sales
Real time status

Back Office

Adhering to internal processes and needs
Customer support
Legal compliance
Reporting

Q. Does increasing my traffic to my online store increase my sales?

A. Simply put, no. Why? You can push one million unique visitors to your store front everyday but if you are unable to convert each visit into a sale an unleashing of traffic is not enough.

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